Branding is crucial to the success of any business and marketing your brand should be a new and exciting prospect. But with online marketing making it all too easy to reach millions around the world when done correctly, it is smaller marketing efforts such as printed bags that can put you apart from your competitors. In this article, we will be taking a look at some of the trends that you can expect in this new year.
Printed bags are bigger and better than ever in 2020 with the printed bag becoming increasingly more popular. With more and more people beginning to join the reusable bag trend, there is increased popularity in printed plastic bags as well as printed cotton bags as people are looking to market their brand in new and exciting ways. With a printed bag of any kind, you can use a combination of bold colours and recognisable branding to capture the attention of audiences and put yourself ahead of your competitors.
In addition to the use of bold colours, many businesses are using quotes or slogans to set themselves apart from competitors. By using a quote that is funny or stands out, you can then begin to market a business in a new and exciting way whilst saving money on marketing costs. With a slogan and a logo on a simple bag, you can encourage people to use the bag, again and again, thus giving free promotion to your business. This is great particularly for small businesses as this will encourage people to laugh and tell others about the business.
Clear And Recognisable Themes
Though slogans are great for a business, having a clear and recognisable theme is also great when creating a design for a printed bag. Whether this is a Christmas theme or a theme centred around Halloween, this will help to make your business stand out from the crowd. This is a popular marketing tactic used by a number of fast-food restaurants and clothing manufactures and is proven to encourage people to reuse the bag again and again until it breaks. This also creates a fun marketing campaign for younger target audiences that can then blossom into return customers.
The final way that businesses are branding themselves is through brand collaborations. Whether this is a fashion collaboration with some of the world’s best designers or it is a homeware collaboration with a famous Youtube creator a number of brands have begun to market themselves along with other famous brands and influencers in order to sell. This is a marketing move that we expect to see more of in 2020 as brands such as Primark continue to collaborate with Friends, Harry Potter and other brands to bring merchandise to millions around the UK. This is also evident with brands such as Coca-Cola collaborating with Converse in 2019.
With this being said, there are an array of different ways that a printed bag can benefit your business in the new year, all you have to do is come up with a creative design. Will you be implementing a campaign in 2020?